Search Engine Optimisation is one of the Tools used
for Emarketing, Search Engine Optimisation (SEO) can be defined as :-
"Making it possible for the web-site owners to have
their web-sites listed among the top rankers on major 'Search Engines'
when someone searches for the keywords or combination of keywords associated
with the business of/services provided by the Client."
Before detailing the process and intericacies involved
in 'Search Engine Optimisation' we must know what are
'Search Engines'
Search Engines are basically a directory
of web-sites - containing the various details about each of the web-site
in their database. Search Engines ranks different web-sites/portals on
the basis of different criterias and they keep on updating the ranks of
different web-sites depending upon the changes in these criterias and
search engine algorithms(the factors which affect the rankings of different
web-sites).
Search Engines are basically of three types:-
- Crawler based - these search engines use spider applications
which goes on each and every web-site - it saves the content available
on each page along with the URL of that page and goes on and on, it goes
to all links avalalbe on that site broken links stops this process - (Broken
Links Can Hamper Your Search Engine Listings).
- Manually Operated - These are just like the other business
directories which are maintained by their men - you need to submit your
web-site on your own or through some application to get listed on these
Search Engines.These Search Engines does not allow you to submit a huge
content - you need to submit only a summary of about the business you
are related with and services you offer.This kind of search engines have
different criterias for ranking the web-sites.
- Hybrid - This kind of Search Engines use both of the
above mentioned methods for ranking the web-sites.
To Secure a better Search Engine Listing you need
to take care of the following factors:-
-- The Content of the web-site -- the
content of your web-site must be better focussed on the main objectives
of your e-business and the services you offer and how your services can
benifit the visitors of your web-site.This will help you not only in attracting
more visitors to your site but also in promoting re-visits and retaining
the existings clients.
-- Link Popularity -- availability of
your web-site links on other major web-sites helps in securing better
search engine listings.
-- Web Design -- These days most of the
web-site owners wants their web-sites and portals to have an attractive
looks to make their web-sites eye catchy.Use of frames, flash animations
in place of textual content, excessive use of java script, not using textual
hyperlinks(they use images and make these images links to other pages
- Crawler based Search engines find it difficult to trace these links)
- is highly against the requirements to have a better Search engine listings.
-- Optimisation of the Textual Content of your
web-site -- there must be optimal use of the keywords you are
concentrating on to target the customers searching for those keywords.Optimal
use does not mean spamming the web-sites textual content with irrelevant
content.This can help in bringing the visitors to your site for the first
time but they will discard your web-site right away.
-- Your Domain Name -- If some one is
serching for a specific key word suppose "ASP Programmer" - if you have
any of these two keywords in your domain its very much possible that you
will be among the first 20 listings. Having a keyword in your domain does
not guarantee a better search engine listing but existence of targetted
keywords in your domain can help you in securing better search engine
listings.
-- There are lots of other factors that affect
your search engine listings - for futher discussion please feel free to
contact us
-- by -- Manish Bhalla - indianbays@hotmail.com
Related Topics:
Emarketing
Importance Of Link Popularity
Search Engine Optimization
Search Engine Positioning
Xfriday Consulting Services Can Help You In Securing
Better Traffic To Your web-site.
Our Search Engine Optimisation Services includes
- Search Engine Optimisation to improve indexing across
all major indexes
- Effective Internet marketing strategies
- Accountable, results-driven Internet marketing campaigns
- An expert Internet consultant, trained in spider-friendly
design,will provide search engine optimisation strategies and advice
to improve your ranking.
- Ethical search engine submission methods to all indexes
and directories
- Regular reporting of keyword ranking and status of
your search engine marketing campaign
- Web marketing, tailored to your needs and budget
-- We provide specialist search engine
optimisation services.
Our Internet marketing consultants are available online to discuss about
a custom marketing strategy,
free site analysis, keyword relevancy analysis, search engine placement,
web positioning or site submission.
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- emarketing - Search Engine Optimisation (SEO) -
requirements Please Click Here
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